Privacy Assurance of Digital Products
As the digital economy grows, consumers are increasingly interacting with Mobile Apps, Websites, Web Applications and IOT devices to avail various services. As part of the services provided, the above digital products collect, process, share and store Personal Information. Globally there is an increasing concern about the Personal Information that is collected by organizations which can be inferred by the various Privacy regulations like GDPR that are coming into force in different geographies. To understand this in more detail, let us get a sense of the ecosystem, its various stakeholders and their motivations.
There are 4 key stakeholders in the process :
Need of the Hour : A Privacy Assurance Program that can evaluate a Digital product on the Privacy Principles listed in the regulation; take into account the specific data collection nuances of the product and also provide “Visual Assurance” to the end consumer and product buyers.